Identity & Vision



  • User & Society
  • Business & Entrepreneurship
  • Creativity & Aesthetics

. Professional Identity .

People around me would say that I am ambitious. Personally I would like to call it: wanting to learn things with ambitious aspects, because I like it to work hard for things. Sharing the knowledge I have is something that I do often. Everyone has their own story, their own skill set and their own knowledge. Sharing this with each other could strengthen a bond or could be useful for one another. In a team this is very valuable. Sharing knowledge also means transparency for me. I want to be transparent about what I do.

You can trust me to come prepared. I work very organized. This means that I am aware of deadlines, meetings and how long tasks could take to be finished. Being organized also has a downside. Whenever something changes, stress can occur. My organization skills also have another positive side: I can be a good leader in groups. I keep an overview, I listen, and I am responsive to other people. I can be quite assertive, but I try to give other people space too. Having an overview also comes handy when working on business and strategic design aspects.

Next to doing my own work I am always willing to help others. When I promised something I will keep that promise. This trait may also be an explanation of why I focus on users (and the society) throughout all my designs. I want that the things I create have value for them. I want my designs to be valuable and of good quality, so they will last long. Quality means that you can use them longer, which links to my sustainability interests. I am working on integrating sustainability more in my personal life and I always consider it during design projects regarding production, life time and material usage.

Besides all the serious aspects I am enjoying life and I am always happy. My interests are in fashion, photography, behavioral change and strategic design.

My designs will be valuable help to tell a story. I am a story teller.

. Vision .

Design should be part of a story. This story can be part of the producer or the consumer of the design. The consumer should receive a positive experience whenever using the design. The positive experience could come from the looks, the interaction or the meaning it has for the consumer.

Any design needs to  stand for itself with no explanation needed. If the product needs a booklet full with explanation of what means what it means that the product is not designed intuitively.

A lot of the things we do have an impact on the environment. This could be a positive and a negative one. I believe that we could have a more positive impact on the world. In a world of innovations and design, sustainability can be implemented too to guide and inspire. The designs I will create will be made in a sustainable way, form sustainable materials and some would even inspire users to live/choose sustainable too.

When it comes to production and sustainability, brands should be more open and transparent about it. This is a way to create awareness about everything behind the scenes and where products are coming from. I believe that transparency can cause behavioral change towards a more sustainable world.

In my opinion craftsmanship is an important factor in creating, because craftsmanship brought humanity to where it stand now. Using it in  combination with new technologies will lift humanity even further. Picking the best of both worlds will enable me as a designer to create something massive and full of impact.

My designs will connect people, give an experience and will be valuable in users’ lives in a  sustainable way.



  • Imaging
  • Taking different factors into account
  • Teaching team members to create fashion