Studio Bruin

Industrial Design Studio & Photographer

Previous project page



Fast Fashion is becoming more present every day. After buying a piece of clothing and wearing it for two or three times the item get lost in the owners’ closet. It seems like people don’t create a bond anymore with their clothing.

Due to FIDLIE the owner of the garment will have more connection with the item and will be less minded to forget it.

The owner is able to tell their story. Together with the touchable experience FIDLIE creates a bond between her and her owner.

My addition: . Fashion design . Fashion creation . User Studies . Graphics . Ideation .

  • Making the first experiential prototype.
  • The Final Demo Day, real life experience of our idea.


To make scary public spaces more comfortable at night, TraveLight provides passers-by with a pleasant combination of light, soothing illustrations and guarding figures that will guide your way. And by presenting you guarding figures on the wall that keep you company until you leave the scary place.

TraveLight provides passers-by with a sense of social security that will diminish their fears.

The system is provided with an alarm system which will be turned on when something happens inside the tunnel. So, the system will not only make you feel safe, but you will actually be safe.

My addition: . Business Model . Ideation . Brainstorming . Prototyping .

  • My group with our final prototypes.
  • A BOI scheme used to map all the stakeholders and their chains.
  • The final miniature model of the looks of the stand. The experience should tell the story of B&O. The final concept was about choosing your story and finding the right matched product for you.
  • Making an experiential poster with a mirror in it. "The B&O story goes on with you". The idea was based on the knowledge gained about B&O.
  • Working on the stakeholder complexity.
  • The Value Framework
  • A value proposition canvas about the in-store experience.
  • The SWOT analysis of the MediaMarkt.

Bang & Olufsen Experience

Creating a customer experience where multiple stakeholders were involved. Different tools lead to the final experience for introducing Bang & Olufsen in MediaMarkt. The experience contained visuals and tangibles for finding the right product match for the customer.

My addition:  . Context analysis . Value Flow . BOI scheme . SWOT scheme . Value proposition . Prototype . Concept Brainstorm .

  • The interface with the scanned products. If a product contains a harmful ingredient it will be mentioned at the right.
  • A screen graphic of the allergy warning.
  • The prototype. Drawn images can be slided through it as a story.
  • A target user case map.


CAPS is a Child Allergy Problem Solving device to be used in the supermarkets. The customer is able to tell which allergy they have and the device will notify them whenever they scan something that is dangerous for them.

My Addition: . User Interviews . Interface . Concept Brainstorm.