From my start with studying Industrial Design, I strongly felt the need to design desirable products that are valuable and functional for the user, as well as conceptually interesting for companies to develop. The domain of consumer products has always been of my interest since I believe that the product’s aesthetics (physically and functionally) can add a lot to an experience. During my master’s I discovered this further, by learning more about user research and development, material and functionality theories and applications, and implementing designs into a business perspective. All together to create an empowering design. In my courses, I focussed on developing individual skills to be able to implement my gathered knowledge into a design project.
After winning the HEMA Design Contest I was able to start my own company as a freelance designer. This helped me to explore how I was able to use my skills in business contexts.