Studio Bruin

Industrial Design Studio & Photographer

professional identity and vision

identity & vision


“becoming future-ready through circular and value-based design”

[1] Gibson, K. (2019, 15 mei). Amazon warehouses trash millions of unsold products, media reports say. CBS News.

There are a lot of products on the market that are based on quick development and production, and therefore losing the value creation that users need. This creates an overflow of needless products, visible in the number of items ending up in dumps or landfill [1]. As I believe that design should be used to create meaningful products, that have a positive impact on the multiple environments it can affect (personal, societal, and environmental) and empower the related stakeholders, there is a need to incorporate value-based and user-centered design and research into the development of products. Circular design is an interesting asset for value creation as well. Next to creating products that are better for the environment, it also opens up new usage possibilities like modularity and upgradability. Implementing circular design principles can open up a wide range of opportunities for businesses as well. When combining this with a more user-centered approach, I believe that designers can create empowering products that support users in daily activities and challenges. Giving them control and a positive experience in a way that they need.

I believe designers should constantly look for ways to make designs more durable, repairable, and recyclable, creating products that can be used, reused, and recycled indefinitely. This way, designers can create future-ready products and services instead of future-proof. This means that products are made to stand the flexibility that the future can consist of. To be able to create future-ready designs, designers should stay up-to-date with new knowledge and innovations to be able to adapt and evolve as needed. Striving for the most positively impactful solutions in terms of desirability, usability, experience, and sustainability.

I am a designer, who likes to work on challenges that results from everyday activities and product usage. As a designer I believe that surrounding yourself with products and services that help solve a need, makes a truly positive impact by empowering the users (e.g. HeyMe, Verso, Opruimmaatje). I have an open, helpful, and positive personality, which resonates with my desire to create user-centered designs that make life easier and more fun. High-value products are usually also better for the environment because people take care of them and use them long periods of time. To be able to achieve this, I incorporate circular and user-centered design and design thinking methods. An example of this can be seen in my final master project, Opruimmaatje.

I am a forward-thinking designer who uses user-centered, innovative methods to create solutions that are both practical and sustainable for the future. By understanding the needs of users and considering multiple stakeholder perspectives, I can create designs that drive value creation and also benefit the environment, resulting in new business opportunities as well (e.g. HeyMe, Opruimmaatje).

My organizational skills enable me to work on complex challenges in a structured way where I can do several rapid iterations consisting of stakeholder involvement and design development. I converge through a variety of idea-generating methods, based on user research. I am adept at using multiple user-centered methods, which involve considering the needs and perspectives of relevant individuals (e.g. Retail Hulp, Opruimmaatje). Through using visual communication, I retrieve valuable data from different stakeholders throughout multiple involvements in the design process. Truly understanding the needs and desires of stakeholders will allow me to strategically converge into an innovative and desired outcome (e.g., Verso, Opruimmaatje).

I like to use design as a bridge between academic knowledge and the consumer market – discovering how these ideas fit in the everyday use of design, allows me to translate complex ideas and technologies into practical, accessible solutions.

professional identity

“Empowering users and stakeholders through purpose-driven, strategically designed circular products.”